FEMININE NEEDS volume rose 3.4% in drug stores while sliding 2.7% in supermarkets, demonstrating the drug trade class' effectiveness at merchandising products for females as well as the trust that women have for the channel.
Women's health care is a personal matter that must be handled in a professional and private way, say chain drug category managers. And the ideal retail venue for addressing women's health needs is the drug store, they assert, thanks to its professional pharmacy staff. Pharmacist counseling is integral to efforts to serve women's health needs, they note.
Also, women expect chain drug stores to carry a more comprehensive selection of …
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